Issues and Challenges in Retail Sector in India
نویسنده
چکیده
Present study provides brief information about the growth of retail industry in India. Present study will reviews the increasing awareness and brand consciousness among people diagonally different socio-economic classes in India as well as how urban and semi-urban retail markets are witnessing substantial growth. In India the enormous middle class and its almost unexploited retail industry are the key striking forces for global retail giants wanting to enter into newer markets, which in turn will support Indian Retail Industry to grow faster.
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